01
You already have customers
You have enough volume that improving retention can truly change your results. We don't start from scratch: we optimize an existing customer base.
Unforgettable CX Studio helps you retain your customers and increase their lifetime value.
We improve the customer experience so they stay longer, return more often, and generate more value for your business.
Every experience gets graded memorable or forgettable. Forgettable is the failure mode: it stays invisible until the customer is already gone, no complaint, just an empty seat when renewal comes around.
More retention, less churn, and more growth with the customer base you already have.
Who we work with
We work with SaaS (B2B and B2C), subscriptions, memberships, paid communities, online education, subscription commerce, and fitness or coaching apps: businesses where repeat business has a direct impact on growth. These are companies that already have customers, but know too many fall away before generating all the value they could provide.
01
You have enough volume that improving retention can truly change your results. We don't start from scratch: we optimize an existing customer base.
02
You lose customers along the way, and you don't always know when or why. Before you can grow better, you need to clearly understand where the churn is happening.
03
Every month you make efforts to attract new customers, but part of that growth slips away because too many don't return, renew, or repeat as they should. You want to break out of that cycle.
Most of a customer's long-term value is decided in the first 90 days. That makes retention an onboarding and early-experience problem, not a save-desk problem.
Services
We work with very few clients at a time. We don't sell reports to be filed away. We identify the moments in the experience that make a customer stay or leave, redesign them, and implement systems to improve retention in a sustainable way.
These three services aren't separate engagements. They're one continuous system: diagnose, then design and build, then improve every month, where Continuous Improvement is simply the diagnosis re-run monthly at a smaller scale.
We map your customer experience, listen to the real voices of your customers, and identify the moments that most influence whether they stay, return, or leave. You'll walk away with clarity, priorities, and an actionable roadmap.
Not satisfaction surveys: we measure what customers needed to achieve, whether the experience delivered, and their actual retention behavior, not NPS.
We redesign the key moments and build them with you. It's not just a recommendation: it's automations, follow-ups, and systems that work to keep more customers, bring them back, and generate more value over time.
Retention isn't solved once and for all. We keep the system in good working order, analyze what's working, and implement continuous improvements so the value of your customer base continues to grow over time.
Limited to the first 3 founding clients to build the first success stories together.
We design experiences that earn the next purchase. We never use cancellation traps or dark patterns.
It depends on the starting point, but the goal is to quickly identify the highest-friction moments and start with the changes that will have the greatest impact on retention.
We design and implement. The goal is to leave systems running, not just a list of recommendations.
A marketing agency focuses on bringing new customers in. We focus on the ones you already have: reducing churn, increasing how often they return or renew, and extending how long they stay. More revenue from the same customer base.
We help when there's churn, low repeat business, weak renewals, poor onboarding, low activation, or customer experiences that aren't helping the relationship last over time.

About me
I work as one person across design, data, and technology, not three specialists coordinating through handoffs. That means fewer meetings, fewer translation layers, and faster decisions from insight to shipped fix.
Today I apply that thinking to companies where customer experience directly impacts whether someone stays, returns, renews, or leaves. I work with very few clients at a time because this kind of work demands depth, judgment, and real implementation.
Diego
In 30 minutes, we'll pinpoint where your customers are dropping off and what to change first.
Or write to me at diego@unforgettablecx.com